One of the biggest changes in PPC is the customer match, which came out in 2015. This allows PPC marketers to reach specific customers by having AdWords through their e-mails. By giving the significance of building a list and focusing on Facebook PPC, it was a part of the welcome function. This time, web developers can combine the feature of customer match with remarketing (check this one as well https://willbecoded.ca/vancouver-adwords-campaign-management) that the ads are received by customers found in their lists when they go online. Mobile advertising is a great tool when combined with this and remarket the searches they need.